Guiding Questions: Why is a central analytics team vital to a self-service data culture?

  • 8 February 2022
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I’m beyond excited about the Coffee Chat series! :grinning:

This month, we’re chatting about why a central analytics team is vital to a self-service data culture.

Here are some guiding questions: 

  • What are the different models that organizations use for digital analytics, and what are the pros and cons of each?
  • Central Analytics teams have a lot to manage, what’s been your experience with ones that support self-service models?
  • Where have you seen this fail? 
  • The ideal goal of a central analytics team is to federate insights to the business, how do they get in the trap of “answering all the questions”?
  • Let’s say the customer is just getting started with this idea… where should they start?

Which Amplitude feature do you feel best supports the ideal data culture?

  • Team Spaces
  • Notebooks
  • Data Governance (i.e. screenshots of events)

Pick one, two, or six questions to answer and post your thoughts in the comments below. Let’s keep the conversation going! 


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