I am creating a funnel & the conversion rate from step 1 to 2 is quite simple. But any step after the second it shows the conversion rate from the initial steps’ population. Can’t I see the conversion from the previous step?
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Hey
You are correct. The overall conversion rate shown in the chart is with reference to the first step’s population.
From what I know, the only way of looking at the conversion from previous step is to hover over the solid regions of the bar and locate the X% from previous step metric.
For the above demo chart, 73.8% is the conversion from previous step i.e step 2 and the overall conversion is shown as 14.4%
They also launched the Multiple Conversion over Time feature recently which could be useful.
Hope this helps.
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