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The General Data Protection Regulation (GDPR) has always been top of mind for Amplitude, and our platform does not require companies to provide their customer’s personal information (PII.) As a general rule, We recommend NOT sending any PII/ non-compliant with privacy regulation data to Amplitude. Here’s more info on identifying your users correctly and our approach to identity reconciliation.

We welcome the opportunity for these conversations as we all work together to address ever-evolving GDPR requirements.

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