Can Amplitude track marketing attribution?

  • 9 March 2023
  • 4 replies
  • 268 views

Userlevel 1

You can use the Marketing Analytics Browser SDK, which extends the Browser SDK with automatic web attribution and page view tracking. Our developed docs include the configuration related to web attribution and page view tracking here. For other functionality, check the Browser SDK

Comment below with any questions!


4 replies

Hi!

Is the marketing part available in 100MTU/free plan?

 

-Jorn

Userlevel 6
Badge +9

Thanks for reaching out here @jreidel. Yes! You should be able to get started with marketing attribution on the free plan. Here’s some great info on attribution models on the blog!

 

Thanks for reaching out here @jreidel. Yes! You should be able to get started with marketing attribution on the free plan. Here’s some great info on attribution models on the blog!

 

The data collection part is easy to set up, but it looks like data is not easily available unless we use a Data Table? And Data Tables are not available in the 100k MTU plan?

 

Userlevel 1

Hi @jreidel - the Data Table is indeed available on the Amplitude paid plans. 

On the Free plan, you can still do some Marketing analyses. The UTM parameters will be saved as user properties and you can perform analyses based on them. For example: 

Hope this helps. Let me know if you have further questions. 

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