Question

Seeking Strategies for User Conversion Analysis in E-commerce with Common Landing Pages

  • 7 December 2023
  • 0 replies
  • 52 views

Our company is operating an e-commerce platform, and we're trying to use the 'page_name' property of the page view event to group and see which pages have a high purchase conversion rate. Amplitude aggregates data based on the first page view shown, and due to the nature of our e-commerce, which has several common landing pages, it's challenging to identify the actual converting pages using the usual funnel analysis (there are so many pages after landing). We're unable to see the conversion rate per user when we hold the 'product_id' as a constant property, as the conversion rate is then divided by the number of products shown. We want to analyze when the product shown on the page and the purchased product are the same. How can we view the purchase conversion metrics based on the same 'product_id' while also being able to see the purchase conversion rate per user? I've been searching for a method for three days but haven't found an effective solution. Even a small piece of advice would be a great help to me.

 

Thank you


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