Hi!
We are seeing differences between the data saved as initital_utm_ on the user properties and the actual data from the users first event utm_
I'm attaching a screenshot from a users utm properties and a screenshot of the same user first event properties.
We are seeing this in almost all users having utm data on their first event. So this is affecting a lot of our data analysis…
Shouldn’t initial_utm_ never change?
NOTE: I’ve opened a request ticket about this that was closed without a response because is a non-critical issue and as a Starter User I can only open tickets about critical issues: how is having the wrong user properties, affecting all of our ROI analysis, no a critical issue in a data platform? 🤯
Best answer by Denis Holmes
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