I ran some ads on Google, and now I would like to know what those users are doing on my platform.
I have connected data sources with Google ads. In the user properties, I see three new properties-
- utm campaign
- uthm source
- utm medium
but I see only ‘Daily ad metrics’ being logged when I use these filters.
My idea is, when I create segmentations, funnels, I should be able to filter out users who are coming from Google ads.
If anyone can help me, that will be great. TIA.