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We have both Amplitude and Google Universal Analytics implemented on our mobile app and web. Both of them are implemented via Google Tag Manager using their respective JS SDKs. I understand that both Amplitude and GA are two different tools but here are the numbers for sessions and users

Sessions

Amplitude - 49K, Google Analytics - 57K

Users

Amplitude - 34.8K, Google Analytics - 39.7K

NOTE: Even though the sessions and users are widely different, the number of ecommerce transactions are same on both Amplitude and Google Analytics. 

Hey @ram_manohar 

Here are a couple of resources which can help you understand the discrepancies between Amplitude and GA data

Hope this helps!

 


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