New to the community hereĀ Ā Ā and looking forward to hear your thoughts.
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Iām curious what everyone does to track an activation funnel for new usersĀ
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Do you create a funnel chart from Account Creation to the required step (letās say item purchase) and keep the ācompleted withinā to 90 days (max value I can use)?
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Or do you divide uniques(purchase) / uniques(account creation) to account for those who converted after more than 90 days?
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Or do you use another funnel like app open āĀ purchase and have a filter of user performed purchases Ā = 0 times until the start time of your chart?
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What if the funnel is different for different cohorts (some users need to take additional steps, letās say email verification). Do you set custom properties for those users to include them on the relevant funnel analysis?
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And for non-registeredĀ users yet (via device ID), what funnels do you recommend tracking for?
Best answer by segilmez
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