Question

Calculate monthly churn

  • 12 September 2023
  • 1 reply
  • 91 views

I want to calculate monthly churn rate on my platform. I’m using the formula lost customers/customers at beginning of the month for this. However, I’m not able to perform this as the formula functionality in amplitude applies to the same month i.e. for the churn rate of June, I would need customers lost in June/ total customers in May but Amplitude only allows computation over the same month. Is there any way to achieve this?


1 reply

Userlevel 7
Badge +10

Hi @Kashif Arain 

Are you tracking a specific event for the case of lost customer or determining that from their inactivity?

 

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