Hey there, Amplitude community.
I'm trying to use Amplitude cohorts to create audiences on Facebook Ads Manager, but I'm getting a bad match.
The use here is for non logged users that doesn't have an account yet - so there's not much valuable data from them to get a good match (like Phone number + Email, which we use for logged users and gives us a match of +75%)
I'm curious to know if anyone could get a good match using the Device ID Datapoint as a good source of match with audiences? While discussing with the engineer team it seems that facebook actually use a different ID (FBID) to make this match, so it really seems like not a use case.
Anyone had success with build audiences with Amplitude's Device ID on Facebook? If so, what workaround were needed?
Appreciate any help in this topic!
Best answer by jarren.pataoView original