New releases deploy AI functionality, UX improvements across Amplitude
Amplitude helps you see what your customers experience, understand what drives growth, and build better digital products --- all in one easy-to-use Digital Analytics Platform.
This month, we’re excited to announce a slew of new updates that improve the tools you already love, while introducing new AI functionality across the entire Amplitude platform. Highlights include updates to MCP, Web Vitals Metrics Hub, a new duration estimator for Experiment, Centralized Role Based Access Controls (RBAC), and more!
⭐️ Updates are available on all plans and to all Amplitude customers – including the EU Data Center– unless stated otherwise.
Summary
New Analytics releases
- News updates to MCP (including Apps!)
- Introducing: Web Vitals Metrics Hub
- Annotations Rest API (v3) and additional improvements
- Updated Event and Property selectors
New Session Replay releases
- Session Replay Amplitude Session Matching
- Capture Session Replays via Chrome Extension
- Enjoy improved SR querying
New Data & Activation releases
- Introducing: Centralized Role Based Access Controls (RBAC)
- Enjoy Self-Service API Key Rotation
- Implement Org Level AI Context
- Clean traffic data with Anonymous Mutations [Beta]
- Nav Graph Dialog Support for Autocapture
- Labeled Events in Custom Events
- Enjoy improvements across Special properties, destinations, event streaming
New Guides and Surveys releases
- Edit live with Publish Flow for Guides and Surveys
- Guides and Surveys Timeline View
- Multi-Question Steps for Surveys
New Feature and Web Experimentation releases
- Introducing: Duration Estimator
New Analytics releases
Get clearer insights into what drives customer behavior. Amplitude Analytics gives you self-serve access to critical insights across the full customer journey.
News updates to MCP (including Apps!)
New workflow just dropped! Amplitude MCP now brings rich Amplitude charts directly into your favorite tools like Claude so you can ask a question about your product, explore data, and iterate on insights without leaving your workflow.
Previously, users could only read and analyze Amplitude data in Claude, ChatGPT, and Cursor. But as of this month, you can now create content – like charts, dashboards, experiments, cohorts – directly using external AI clients, agents, and workflows.
Bonus points? We’ve made additional updates to Amplitude MCP to help you interact with your data and get even deeper insights.
Some of the new MCP tools include:
save_chart_edits, create_dashboard, create_experiment, create_cohortGet_cohortsGet_usersget_feedback_insights, get_feedback_comments, get_feedback_mentions, get_feedback_sources
Learn more about the Amplitude MCP server and Claude’s new Amplitude connector.
⭐ ️Availability: This feature is available to all customers.
Introducing: Web Vitals Metrics Hub
Web teams: get ready to defibrillate your vitals! Starting today, users can track Web Vitals in Amplitude with auto-collection in our browser SDK and visualize them in our purpose-built marketing hub.
The following Core Web Vitals are included with this release:
- Largest Contentful Paint (LCP): How long it takes the largest content block on the screen to render when a user navigates to a page.
- First Contentful Paint (FCP): How long it takes the first content block to render.
- Time to First Byte (TTFB): The time between when a user starts to navigate to a page and when the first byte of a response begins to arrive.
- Cumulative Layout Shift (CLS): A measure of how much users are affected by unexpected layout shifts in page content.
- Interaction to Next Paint (INP): The maximum time between an interaction (tap, mouse click, keyboard interaction) and the next paint.
This latest release measures site performance and helps you better understand SEO – without the need for a 3rd party provider. The best part? You can pair Web Vitals with Session Replay to dig deeper into poor performance or filter by segments and cohorts to contextualize the source of your website's performance issues.
Learn more about Web Vitals from Amplitude | Get Browser SDK2.
Manage annotations with Rest API (v3) and new improvements
This month we added new REST API endpoints to manage annotation categories and access new annotation fields like end date. QOL improvements include:
- Allowing bulk copying annotations across projects.
- Hovering over an annotation in the popup now highlights its corresponding date line in the chart. If the annotation spans a range, the entire range will be highlighted.
- Annotation categories for portfolio apps now have a tooltip to show category source app.
Learn more about the Chart Annotations API.
Updated Event and Property selectors
Good news! The event selector now supports categories for event and user properties. Additional upgrades include support for alphabetical and reverse alphabetical sorting for events, properties, and property values, as well as a refreshed metadata pane to provide more useful data. Happy sorting!
🔓 Access this feature via charts when choosing events or properties.
New Session Replay releases
Integrate Session Replay into your digital analytics to get real-time, qualitative insights. Diagnose issues, refine experiences, and take action - without context switching. Analytics meets action, faster than ever.
Enjoy new Session Matching options in Session Replay
Previously, matching was limited to the Amplitude session_id, which meant users with custom session definitions weren’t fully supported. With our latest feature, Session Replay offers multiple session matching options, giving you a lightweight setup with maximum flexibility. This matching functionality links device and session information from Session Replay to Amplitude sessions to provide a complete view of the user journey.
Session matching options include:
- Match Amplitude sessions (recommended)
- Time-based event matching
- Legacy matching
Learn more about time-based event matching.
Capture Session Replays via Chrome Extension
You can now capture Session Replays directly from the Amplitude Chrome extension, no code changes required! By enabling Session Replay in Event Test Mode, you can instantly record and inspect real user experiences on any site that supports Session Replay. This is a powerful way to test Session Replay without contacting a developer.
Get Amplitude Event Explorer in Chrome.
🔓 Access this feature via Settings → Event Test Mode → Set the API key → check “Enable Session Replay” → Go to Session Replay → Look for “Capturing” to confirm recording is active.
Enjoy improved SR querying
You asked and we listened! With our latest update to Session Replay, users can view anywhere from 1.1-10000x more replays than they could before.
What changed? Previously, if a replay didn’t have at least one event with a matching session ID, it would never appear in Amplitude. This update scraps that requirement, and allows you to view all the replays you’ve recorded, regardless of Session IDs.
Learn more about querying in Session Replay.
New Data & Activation releases
Get trusted data to power insight about your product. Amplitude helps you proactively manage and govern your data.
Introducing: Centralized Role Based Access Controls (RBAC) with Custom Roles
Ready for safer, more secure collaboration? Role-based Access Controls (RBAC) help you manage who can access specific areas of Amplitude and the actions they can perform in those areas. With granular access controls, administrators can now scale Amplitude adoption and prevent unauthorized actions.
Key capabilities include:
- Unified role assignment across Amplitude to reduce confusion and admin overhead
- Custom roles, enabling users to tailor access to their organization’s specific needs
- Product support across Analytics, Data, Experiment, Session Replay, Guides & Surveys
Learn more about Role-based Access controls.
Enjoy Self-Service API Key Rotation
Amplitude’s self-service key management page lets managers and Admins on Enterprise plans create, track, and control project-level API keys – without going through support.
Key capabilities allow users to:
- Create multiple API keys and secret keys per project, and give each a custom name.
- View audit info, including who created a key and the last action taken on it.
- Disable API access by revoking API keys (revocation is permanent, but users can still see the key value for records).
⭐ ️Availability: This feature is available to all customers.
🔓 Access this feature via the upper navigation → Select API Keys.
Implement Org Level AI Context
Ready to arm Amplitude with your company’s tribal knowledge? This month, we added an AI Control tab in org settings that will house Amplitude AI configs, context management, and enterprise AI controls in the future!
First up of the new features? Our new AI Context input that lets users provide org-level context to Ask AI and Agents. Think of it like the “preference” input in Claude/ChatGPT or Cursor Rules but for Amplitude’s agents. Admins can add up to 10K characters of context about their business, products, data taxonomy conventions, and analysis preferences which gets provided as context in all Ask AI and Agent responses to improve accuracy and relevance.
Learn more about AI context in Amplitude.
⭐ ️Availability: This feature is available to all users but only editable by admins.
🔓 Access this feature via Organization Settings → AI Controls → Manage AI Context.
Note: This feature only impacts Ask AI and Agents and does not include MCP (yet).
Clean traffic data with Anonymous Mutations [Beta]
Ready to ditch anonymous traffic that skews your analysis? Good news! Anonymous mutations now let you update or remove historical events for users who never logged in or identified themselves (i.e., events that only have a device ID, not a user ID).
Moreso, this release allows users to correct or retag pre‑login events when they change their tracking plan or make implementation mistakes. Sound familiar? This is the same “edit or delete past events” functionality customers love from event mutability, but now extended to anonymous traffic.
⭐ ️Availability: This feature is available to all users.
Nav Graph Dialog Support for Autocapture
Dialogs are commonly used for flows like confirmations, settings, and onboarding. Previously, missing these interactions meant incomplete funnel data. With our latest update, element interactions autocapture now works inside dialogs, automatically capturing interactions in any dialog window.
Other updates include:
- Accessibility label support for element interactions autocapture
- Fixed duplicate deep link events and deep link tracking for singleTop/singleTask activities
- Session events no longer sent when optOut is enabled
🔓 Access this feature via Amplitude Kotlin SDK v1.23.0
Labeled Events now available in Custom Events
A short and sweet update that packs a punch: Labeled events can now be used in custom events as well as inline custom events on charts.
⭐ ️Availability: This feature is available to all customers.
🔓 Access this feature via Custom Events, or charts via inline custom events
Enjoy improvements across Special properties, destinations, and event streaming
To improve your experience with Amplitude data, we prioritized a set of fixes and clarifications across the data suite of tools. Improvements include:
Streaming transformation
- Renamed Amplitude User property (e.g. version, device family)
- Channel + Lookup property now always works (even if there are multiple filter clauses)
- Mapping action now consistently works
- Custom FTL now works with special property
- And more!
General destinations page and event streaming improvements
- Created only the important properties in HubSpot
- Disabled "all events" in event selector in HubSpot event streaming
- Added a search bar + filter dropdown to destinations page
- Added "creator" column to destinations
- Improved documentation for HubSpot event streaming
⭐ ️Availability: These updates are available to all customer
🔓 Access updates via the destinations page in data, and event streaming setup page.
New Guides and Surveys releases
Close the loop with Amplitude’s Guides and Surveys. Act on trends and hypotheses with personalized customer experiences.
Edit live with Publish Flow for Guides and Surveys
Always wanted to make changes to published guides or surveys? This one’s for you! With our latest update, edits made to published guides or surveys will no longer be live immediately. Instead, they will only be visible in the dashboard and through preview mode.
This means that end-users will only see the latest changes once they are published by explicitly clicking the "Publish" button.( And don’t worry, version history can be used to track which version is currently published.)
🔓 Access this feature via the Guides and Surveys Builder.
Timeline View now available for Guides and Surveys.
So nice we made it twice! This month we brought the Experiment timelines view you know and love, and brought it to Guides and Surveys. The view is built using a Gantt chart to help visualize guides and surveys in a timeline view, color-coded by status and completion indicators.
🔓 Access this feature via Guides and Surveys list pages.
Multi-Question Steps for Surveys
Previously surveys were limited to a single input (question) per step, so if you wanted to ask multiple questions, it required several steps. Now, with our latest update, users can ask up to 10 questions in a single step!The best part? A new, optional label input also allows you to easily append info to specific questions.
🔓 Access this feature from the Guides & Surveys section of the dashboard.
New Feature & Web Experiment releases
Drive faster action from crystal clear test results. Amplitude helps you test, analyze, and optimize your product and web experiences at scale.
Introducing: Duration Estimator
Ch-ch-ch-changes! The new Duration Estimator transforms how you plan web and feature experiments. By automating the busywork and making trade-offs transparent, users can now confidently design tests with realistic timelines without having to leave Amplitude or manually pull historical data. This means fewer inconclusive tests, better experiment prioritization, and realistic stakeholder expectations – all without switching tools or waiting on analysts.
With the new duration estimator you can:
- Skip the manual data entry: Traffic volume and baseline conversion rates automatically populate from Amplitude Analytics.
- Understand trade-offs at a glance: The Duration Scenarios table instantly shows how different lift targets (MDE) and confidence levels affect test duration.
- Get plain-language guidance: Receive clear, stakeholder-ready outputs like “To detect a 10% relative improvement with 90% confidence, your test needs ~40 days.”
- Access advanced options when you need them: Keep it simple by default, or expand into confidence level, statistical power, rollout settings, and more for deeper control.
Happy experimenting!
⭐ ️Availability: This feature is available to all customers.
🔓 Access this feature via the “Estimate Duration” button on the Experiment landing page.
You’re all caught up! Here’s what’s next…