Another year in the books!
As 2025 comes to a close, we want to take a moment to celebrate our favorite releases from the past year. Every January to December, we work tirelessly to build products that give you an unfair advantage when it comes to growth – and this year was no different.
From Guides and Surveys to partnerships and integrations, all the way to our new suite of cutting-edge AI tools – we focused on building a platform to help you dig deeper, act faster, and accelerate growth
And the results speak for themselves.
To our customers – it's been a pleasure serving you in 2025. We've watched you use Amplitude to elevate your products, deliver world-class experiences, and reach new business heights. Thanks for being part of our story – we can’t wait to show you what’s ahead in 2026.
Until then, here’s the best of the best from the past 12 months!
Top releases of 2025
- Data + Activation | Data Mutability
- Guides and Surveys
- Session Replay Everywhere
- Session Replay | Heatmaps
- Partnerships | Amplitude + Twilio
- AI | AI Agents
- Data + Activation | AI Assistance in Visual Labeling
- Web Experiment | Rearrange Elements in Visual Editor
- Session Replay | Frustration Analytics
- AI | Amplitude MCP
- AI| AI Visibility
- AI | Automated Insights
Q1 Releases
❄️ January | Data + Activation – Data Mutability
Single source of truth? Yes please! With Data Mutability, your product analytics data stays in perfect sync with changes happening in your data warehouse. This feature eliminates data drift and delivered the most accurate and up-to-date insights for teams of all sizes.
Learn more about Data Mutability | Read help documentation.
🩷 February | Introducing: Guides and Surveys
Goodbye annoying popups! With Guides and Surveys, teams can deliver precisely timed, perfectly relevant guidance that appears exactly when users need it — and stays quiet when they don't. This feature allows you to create personalized onboarding journeys, gather contextual feedback, and monetize new features based on each user's behavior.
Learn more about Guides and Surveys in Amplitude. | Read help documentation.
🌱 March | Session Replay Everywhere
Session Replay Everywhere ensures that replays are seamlessly integrated into analytics, experiments, and surveys—so teams can move from insight to action faster. With this release, we eliminated context switching, offered AI-powered summaries of replays (with recommendations!), and combined structured event data with real user experiences to offer a more complete picture of user behavior.
Learn more about Session Replay Everywhere. |
Q2 Releases
🌧️ April | Session Replay – Heatmaps
Hot hot hot! Amplitude’s Heatmapping feature builds on the Session Replay tools you love, and now offers a visual, macro-level view of user engagement. Get ready to improve your user experience with a front row seat to where users are clicking, scrolling, and engaging most on your site or application.
Learn more about Heat maps in Session Replay. | Read help documentation.
🌻 May | Partnerships – Amplitude 🤝Twilio
In May, we announced our partnership with Twilio as the preferred customer data platform, as well as our accompanying ready-made dashboards. The new templates automatically connect to your Segment data to highlight important trends such as revenue growth, feature usage, or where users drop off.
So whether you’re just getting started or want a ready-made view of your funnel, users can turn raw data into insights without building dashboards from scratch.
Learn more about Amplitude + Twilio Segment. | Read the Press Release.
☀️ June | AI Agents
Ready for the next stage of AI collaboration? Amplitude’s AI Agents help you analyze metrics 24/7, deliver insights, and enable intelligent action. These specialized experts act as an extension of your team to monitor data, form hypotheses, suggest experiments, ship updates, and execute toward goals so your team can focus on high-level strategy.
Learn more about AI Agents at Amplitude. | Read help documentation.
Q3 Releases
⛱️ July | Data + Activation – AI Assistance in Visual Labeling
AI Assistance in Visual Labeling harnesses the power of AI to recommend precise CSS selectors for webpage elements during the visual labeling process. When you click to label an element, Amplitude automatically suggests a selector that best captures the intended target. How's that for simplicity?
Read help documentation for Visual Labeling.
✏️ August | Web Experiment – Rearrange Elements in Visual Editor
Ready for a drag-and-drop experience in Web Experiment? The Visual Experiment Editor now allows users to rearrange elements, empowering teams with variants to simply point, click, and move components to different parts of the page – no code or engineering help required!
Learn more about the Visual Editor in Experiment.
🍎 September | Session Replay – Frustration Analytics
When users get frustrated—clicking frantically on unresponsive elements or repeatedly trying failed actions—they leave. Luckily, Amplitude’s frustration analytics automatically surface the moments when users struggle the most. Starting with rage clicks and dead clicks, these features highlight sessions where users exhibit clear signs of confusion or annoyance so you can fast-track critical UX improvements.
Learn more about Frustration analytics and Error analytics. | Read help documentation.
Q4 Releases
🎃 October | AI – Amplitude MCP
Amplitude MCP simplifies data analysis by integrating external AI clients like Claude, Gemini, and Cursor directly with Amplitude. Now, users can ask questions in simple, natural language, and their platform of choice will connect to Amplitude for instant insights and answers.
Learn more about Amplitude MCP. | Read help documentation.
🍂 November | AI – AI Visibility
The new era of search is here! AI visibility analyzes how often your brand is mentioned in AI Search and what Language Learning Models (LLMs) think about your business and products.
As search traffic drops and AI chat traffic continues to grow, this feature keeps your team abreast of branded search data across AI platforms and on the cutting edge of search data.
Learn more about AI Visibility or see how your brand appears across AI answers.
⛄️ December | Analytics – Automated Insights
Let’s face it – meaningful analysis takes time. That’s why we built Automated Insights, the latest AI tool that completes an expert's standard analysis process in a fraction of the time.
With one click, Automated Insights searches through reports, investigates campaigns and experiments, incorporates business context into its findings, and then presents a clear, data-backed story with actionable recommendations. Goodbye analysis paralysis, hello growth!
Learn more about Automated Insights.
Want to stay in the know in 2026?
Make sure to keep tabs on the Amplitude community and follow us on LinkedIn!