New partnerships, integrations, and features turn data into action

Amplitude helps you see what your customers experience, understand what drives growth, and build better digital products --- all in one easy-to-use Digital Analytics Platform.

This month, we’re excited to announce a slew of new updates to help your team turn data into action – at scale. Highlights include Cart Analysis enhancements, a preferred partnership with Twilio, new capabilities for Guides and Surveys, and more!

⭐️ Updates are available on all plans and to all Amplitude customers – including the EU Data Center– unless stated otherwise. 

Summary

New Analytics releases

• Enjoy updates to Cart Analysis 
• Project-level default Query Time Sampling

New Guides and Surveys releases

• Simplify your workflow with Localization for Guides and Surveys
• Personalize Guides and Surveys with User properties
• Cross-Project Copy for Guides and Surveys (and Themes)
• "Run callback" action for Guides and Surveys
• Unpublish survey after reaching "x" number of responses

New Data & Activation releases

• Introducing: Twilio Partnership and Twilio Segment Dashboards
• Categorize Custom and Labeled Events
• Enjoy Multi-account support for Facebook and Google Ads integrations
• Aampe Cohort sync integration [Beta]
• OneSignal streaming integration [Beta]

New Feature and Web Experimentation releases

• CSS Visual Editor updates for Web Experiment
• Test and Preview Enhancements
   

New Analytics releases

Get clearer insights into what drives customer behavior. Amplitude Analytics gives you self-serve access to critical insights across the full customer journey.
 

Enjoy updates to Cart Analysis

Amplitude's cart analysis feature allows you to analyze data sent as object arrays. This can be particularly useful for behavioral insights into e-commerce transactions and shopping cart flows. Users can analyze search results or cart events in the aggregate (for example, total order volume or co-occurrence), or segment their analyses by dimensions such as brand, category, price, SKU, etc. 

We previously announced an open beta for cart analysis, and today we’re excited to share that Cart analysis is GA and fully integrated across Amplitude's core analytics suite, including Event Block, Metrics, Segment Block, Funnels, Session Replay, and Data Tables.

🔓 Access cart property arrays via any of the Amplitude entry points listed above.
⭐ ️Availability: This feature is available to all Enterprise, Growth, and Scholarship users.

Learn more about Cart analysis.

Introducing: Parallel Operators for Derived Properties 

Working with nested data? Our new Parallel Operators for Derived Properties offer unprecedented flexibility, including the ability to compute metrics like item-level revenue, total cart value, or max product price.

Newly supported operators include:

• PARALLEL_SUM
• PARALLEL_PRODUCT
• PARALLEL_MAX
• PARALLEL_MIN

These operators simplify complex calculations, giving you the power to extract deeper insights from your e-commerce data without complex workarounds.

⭐ ️Availability: This feature is available to Enterprise customers.

Lookup Table Support for Cart Properties

Good news! Lookup Tables now work seamlessly with cart properties, allowing users to translate unwieldy product_ids and codes into recognizable product and brand names. 

Example: Let’s say your products cart includes items with a sku field:
 

products: [  { "sku": "sku_001", "quantity": 1 },

  { "sku": "sku_002", "quantity": 2 }]
 

Previously, users had to memorize or reference what those SKU codes meant. Now, you can use a Lookup Table like this:

SKU     | Product Name

-------------------------

sku_001 |   Smart Watch

sku_002 |   Laptop

Not only does this feature deliver cleaner, more readable charts and dashboards, but changes are bulk-updated across all your data without re-ingesting. This powerful enhancement bridges a critical gap, making your data more accessible to everyone on your team.

⭐ ️Availability: This feature is available to Growth and Enterprise customers.

Cart Properties in Custom Events

Good news – you can now include cart properties as filters when creating custom events! This makes it easier than ever to define custom event logic based on what's in the user’s cart — think product IDs, quantities, prices, or categories. With this change, teams can construct more precise, expressive custom events, unlocking richer downstream analysis and conversion funnel tracking for commerce-focused teams.

⭐ ️Availability: This feature is available on Starter, Growth, and Enterprise plans.

Transformations with Cart Properties 

To round out our cart analysis updates, we’re excited to share that transformation capabilities now extend to cart properties. This allows users to:

• Merge and rename values within cart data
• Set property priorities when multiple properties appear in the same cart
• Correct instrumentation inconsistencies across platforms and teams
• And fix historical data without complex re-processing

This feature brings Amplitude’s industry-leading data quality tools to cart analytics – ensuring clean, consistent data across your entire organization.

Learn more about cart analysis.

⭐ ️Availability: This feature is available on all plans.

 

Project-level default Query Time Sampling

Querying large datasets can be time consuming and resource-intensive. Luckily, Amplitude's query engine uses a technique called query time sampling to optimize performance and reduce execution time. With this tool enabled, Amplitude selects a representative subset of data for analysis* then up-samples the results using advanced statistical methods to extrapolate them to the entire population. With our latest update, users can set sampling to be enabled for all charts in projects with high event volume by default!
 

🔓 Access this feature via Project Settings.
⭐ ️Availability: This feature is available on all plans.

*Note: The subset of data is based on a randomly selected 10% sample of users
Learn how to enable query time sampling in Amplitude.

New Guides and Surveys releases

Close the loop with Amplitude’s Guides and Surveys. Act on trends and hypotheses with personalized customer experiences.
 

Simplify your workflow with Localization for Guides and Surveys

This month we’re excited to share new Localization capabilities for Guides and Surveys that help you reach users in their preferred language without managing multiple duplicate experiences. 

Localization features include…

• Centralized language management - Configure all your supported languages in one place, eliminating the need to create separate guides for each language
• Flexible translation options - Add translations by either uploading industry-standard XLIFF files or editing directly within our intuitive builder interface
• Streamlined workflow - Manage all translations from a single guide or survey, making updates and maintenance significantly easier
• Consistent experience - Ensure all users receive the same high-quality experience regardless of their language preference

Bonus points? We're also adding two API end points (import and export) to interact with translations of your guides and surveys. This allows users to integrate with translation management software or create scripts to automate translation using LLMs.

🔓 Access this feature via the setup flow for guides and surveys
⭐ ️Availability: Customers who have purchased Guides and Surveys

Learn more about Localization.

Personalize Guides and Surveys with User properties

Smart content personalization? Yes please! This feature helps pull in user properties to create dynamic, personalized messaging throughout your guides and surveys. Our intuitive interface makes it simple to configure and preview personalized content before it goes live. A streamlined UI provides clear visibility into your personalization setup, making it easier than ever to create and manage dynamic content at scale.

⭐ ️Availability: Customers who have purchased Guides and Surveys
 

Cross-Project Copy for Guides and Surveys (and Themes)

Ready to focus on creating great experiences instead of duplicating work? you can now instantly copy guides, surveys, and themes between projects with just a few clicks. This highly-requested feature eliminates inconsistencies and addresses a common workflow challenge for teams using projects to separate environments.

⭐ ️Availability: This functionality is available to Enterprise customers who purchase Guides and Surveys.
 

"Run callback" action for Guides and Surveys

If you’ve ever wanted your guide to perform a custom action, this one’s for you! Callback actions fill in the functionality that isn't provided by Amplitude’s link or click actions, and match the action defined in your own application.

This feature triggers the callback function defined in your Guides and Surveys instrumentation with a button action. To use, simply register your callback with engagement.addCallback and then use the "Run callback" action to execute your callback on GS button click.

⭐ ️Availability: This feature is available to all customers who purchase Guides and Surveys.

Learn how to register a callback.

Unpublish survey after reaching "x" number of responses

To help reduce Admin management load, we’ve enabled a custom response cap to surveys. Once your survey has the desired number of responses, it will automatically unpublish. Easy as pie!

⭐ ️Availability: This feature is available to all customers who purchase Guides and Surveys.

New Data & Activation releases

Get trusted data to power insight about your product. Amplitude helps you proactively manage and govern your data.

Introducing: Twilio Partnership and Twilio Segment Dashboards

We’re thrilled to announce our partnership with Twilio as the preferred customer data platform, as well as our accompanying, ready-made dashboards to help you turn data into action at scale. 

The new templates automatically connect to your Segment data to highlight important trends such as revenue growth, feature usage, or where users are dropping off. For joint customers, there are five dashboards available across the Amplitude platform — including Analytics, Session Replay, Experimentation, and Guides & Surveys.

Whether you’re just getting started or want a ready-made view of your funnel, these templates help turn raw data into insights without needing to build dashboards from scratch.

🔓 Access this feature via the Dashboard templates gallery.
⭐ ️Availability: This feature is available on all plans for joint customers of Amplitude and Twilio.

Learn more about Amplitude + Twilio Segment.
 

Categorize Custom and Labeled Events

You asked and we listened! To help with organization and discoverability, we’ve empowered users to categorize their custom and labeled events, just like other events in your taxonomy.

Custom and labeled events will show up under their respective categories in event dropdowns, and when creating new labeled events, you can categorize directly from the visual labeling experience. Bonus points? Amplitude Data supports filtering and sorting this new metadata to make management even easier.

🔓 Access this feature via Event dropdowns and in the visual labeling experience.
⭐ ️Availability: This feature is available on all plans.

Learn more about event categorization.

Enjoy Multi-account support for Facebook and Google Ads integrations
Ready to ramp up your advertising? Customers can now connect as many Facebook and Google Ads sources and destinations as they like, using any or all of their login accounts.

Learn more about integrating Amplitude with Facebook and Google Ads.

🔓 Access via Data Catalog -> Sources > Facebook Ads or Google Ads OR Data Catalog -> Destinations > Facebook Ads or Google Ads
⭐ ️ Availability: This feature is available on all plans.

Aampe Cohort sync integration [Beta]
Sync cohorts from Amplitude to Aampe to unlock real-time, behavior-driven mobile marketing. This integration allows teams to send dynamic user segments directly into Aampe, where its machine learning engine personalizes message timing, content, and channel.

Users can also harness Amplitude’s behavioral insights to trigger onboarding nudges, retention campaigns, and reengagement flows without needing manual exports, helping you experiment and optimize user engagement at scale.

🔓 Access this feature via Data Catalog -> Destinations > Aampe.

Learn more about the Aampre Cohort sync integration.

OneSignal streaming integration [Beta]
Our latest integration sends events from Amplitude directly to OneSignal to power real time and personalized mobile messaging. You can now stream user actions like product views, purchases, or logins to OneSignal to trigger timely push notifications, in-app messages, or emails. 

This update harnesses Amplitude’s behavioral data to drive campaigns that match what users are doing in the moment, helping you increase engagement and retention without needing manual exports or sync delays.

🔓 Access this feature via Data Catalog -> Destinations > Onesignal
⭐ ️Availability: This feature is available on all plans.

Learn how to integrate Amplitude and OneSignal.

New Feature & Web Experiment releases

Drive faster action from crystal clear test results. Amplitude helps you test, analyze, and optimize your product and web experiences at scale.

CSS Visual Editor updates for Web Experiment

Amplitude’s latest updates make the Visual Experiment Editor even more powerful than before! We’ve redesigned the editing experience with a new toolbar for quick actions and a drawer for detailed editing. Now, you can use CSS style properties right from the UI (or, for more technical users or advanced scenarios, you can write CSS directly in the editor.)

🔓 Access this feature via Web experiment overlay
⭐ ️Availability: This feature is available on all plans
 

Test and Preview Enhancements

This month, we made it even easier to test and preview your experiments! Users can now preview multiple variants and share the preview links with team members to easily QA every experiment. With this powerful new capability, teams can test faster with more confidence.

🔓 Access this feature via Experiment Settings > Click Test and Preview.
⭐ ️Availability: This feature is available on all plans.
 

You’re all caught up! Here’s what’s next…

• Sign in to your Amplitude account to start using these new features. (Need an account? Start using Amplitude for free.)
• Subscribe to product updates from our Community to stay up-to-date with the latest releases.
• Let us know which update you’ve been waiting for in the comments.