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Hi Amplitude Support Team,

I hope you're doing well.

I’m currently pulling data from our Facebook ad campaigns into Amplitude, and I’d like some clarification to ensure we’re capturing accurate performance metrics.

When I compare the data shown in Amplitude to what I see in Facebook Ads Manager, there are some discrepancies. Can you please advise on:

  1. How we can ensure that the data we’re tracking in Amplitude matches the metrics displayed in Facebook Ads Manager?

  2. What best practices or recommended integrations should we follow to accurately attribute campaign performance, including clicks, conversions, and other key metrics?

  3. Are there specific UTM parameters or Facebook Pixel configurations we need to confirm are set up correctly for precise tracking in Amplitude?

Looking forward to your guidance so we can make sure our reporting is aligned and reliable.

Best regards,

Hello Brij,

Thanks for reaching out to us. Based on our system records, it looks like you are a Starter/free user.

As much as we would love to help all of our users, the Amplitude Support team does not offer 1:1 email/ticket support for Starter/free customers. The only exceptions are

- Administrative/service tasks
- Login issues
- Bug reports (Please note that, unless your bug report is linked to a p0, we won't be able to send you an individual response but we'll investigate your report and use the information you provide to improve Amplitude.)

More details are listed in our Amplitude Support - Scholarship/Starter doc. If you have questions within the categories listed above, please do not hesitate to fill out our new Scholarship/Starter ticket form.

**To help close the loop on this ticket, in regards to your inquiry**

That said, Starter customers still have access to all of our self-service resources, in particular our Community support forum. We highly encourage our Starter users to ask questions and engage with fellow Amplitude users through this avenue.
We also have documentation available within our Documentation Center (https://amplitude.com/docs).

Feel free to review our full Support policy including what is available for each plan type here: https://gethelp.amplitude.com/hc/en-us/articles/13513083850267-Amplitude-Technical-Support-offerings. If you find 1:1 support on feature clarification, troubleshooting, etc type of inquiries is necessary for your team, Email Support is available for our paid plans. Pease take a look at the different plans we offer here if you are interested.

We truly appreciate your understanding as the Support team navigates through constrained resources and low bandwidth. We will be exploring more scalable methods to support our Free customers (Scholarship/Starter) alongside different teams at Amplitude - stay tuned. Thank you for your continued support of Amplitude.

Best,
Amplitude Support team


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