How long does Amplitude retain (and make accessible)our user/event data?
Best answer by Saish Redkar
Afaik, Amplitude supports unlimited data retention right from their Free Plan onwards.
However, there are charting limits on how far you can go wrt time when visualizing your data in charts like Event Segmentation depending on your granularity.
eg. you can only visualize your daily metrics for the past 365 days. To increase the timeframe you would have to switch to weekly, which hits the max at last 52 weeks.
The highest granularity is quarterly which is capped at last 12 quarters. So essentially, at the moment you can graph a max of 3 year data with the quarterly granularity. Not quite sure if this depends on what plan you are on or is this a default cap.
If you are planning on having access and owning your raw data outside Amplitude, then here are a few options
- If you are a paid customer, then you can setup recurring exports to the cloud destination of your choice ( Amazon S3, Snowflake, Google Cloud Storage, ) directly from the Amplitude UI.
- If you are not on a paid plan, then you can also leverage the Export API and create your own custom ETL pipeline.
Hope this helps!