Data retention

bhill · 2021-08-06T15:26:05+00:00

See the latest Starter plan updates here * Starter plans have access to query up to 1 year of data (could be last 365 days or between n date - n+1year date with only 365 days at max) * Plus plans have access to query up to 2 years of data (could be last 24 months or between n month - n+24month) *…

bhill

See the latest Starter plan updates here

Starter plans have access to query up to 1 year of data (could be last 365 days or between n date - n+1year date with only 365 days at max)
Plus plans have access to query up to 2 years of data (could be last 24 months or between n month - n+24month)
Scholarship/Growth/Enterprise have access to query unlimited years of data

How long does Amplitude retain (and make accessible)our user/event data?

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Accepted answers

Saish Redkar

Hey bhill ,

Afaik, Amplitude supports unlimited data retention right from their Free Plan onwards.

However, there are charting limits on how far you can go wrt time when visualizing your data in charts like Event Segmentation depending on your granularity.

eg. you can only visualize your daily metrics for the past 365 days. To increase the timeframe you would have to switch to weekly, which hits the max at last 52 weeks.

Scholarship/Growth/Enterprise plans have access to query unlimited years of historical data. For example, they can query data from 2015 - 2018, or from 2020 - 2023. Note: There is a 3 year limit imposed on chart queries, with the following date interval limits

365 days
52 weeks
36 months
12 quarters

If you are planning on having access and owning your raw data outside Amplitude, then here are a few options

If you are a paid customer, then you can setup recurring exports to the cloud destination of your choice ( Amazon S3, Snowflake, Google Cloud Storage, ) directly from the Amplitude UI.
If you are not on a paid plan, then you can also leverage the Export API and create your own custom ETL pipeline.

Hope this helps!

All comments

Saish Redkar

Hey bhill ,

Afaik, Amplitude supports unlimited data retention right from their Free Plan onwards.

However, there are charting limits on how far you can go wrt time when visualizing your data in charts like Event Segmentation depending on your granularity.

eg. you can only visualize your daily metrics for the past 365 days. To increase the timeframe you would have to switch to weekly, which hits the max at last 52 weeks.

365 days
52 weeks
36 months
12 quarters

If you are planning on having access and owning your raw data outside Amplitude, then here are a few options

If you are a paid customer, then you can setup recurring exports to the cloud destination of your choice ( Amazon S3, Snowflake, Google Cloud Storage, ) directly from the Amplitude UI.
If you are not on a paid plan, then you can also leverage the Export API and create your own custom ETL pipeline.

Hope this helps!

tracy.guo

Hi bhill !

Saish Redkar ‘s answer is on point. We provide unlimited data retention for all plan types.

A few additional notes:

More details on how much data can be visualized for each date interval option can be found here: https://help.amplitude.com/hc/en-us/articles/115002923888#h_bee3799c-cd45-44f2-adde-b7c06bc5a8b4
As Saish said, the maximum amount of data you could potentially visualize at a time is 12 quarters of data (aka 3 years), but this doesn’t necessarily mean that it must be the most recent 3 years of data. You can use offsets or “Between” to look at more specific period of data prior to the last 3 years if needed.

Let us know if you have any questions!

nordjac

A follow up question. Is it possible to change the setting for how long Amplitude stores the data and delete data older than e.g 6 months?

Kind regards
/J

Saish Redkar

Hey nordjac,

I don’t think this is currently possible within Amplitude UI as a self serve setting. But this could be something Amplitude Support can do on their backend for a customer if you reach out to them.

tracy.guo

Hi nordjac ! This is not an option/configuration that we can turn on or off, but if you have a success manager that you work with from Amplitude, they might be able to find other options.

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