Thanks for reaching out here @unodewaal. I’m going to forward this to the team who can take a closer look. 

@unodewaal You are correct about the JS SDK not coming with Google retribution enabled out the box. To enable via the SDK, please refer to this section of the JS SDK. Also, if the user enters the site directly, there won't be any values of initial_utm, initial_referrer, utm, and referrer properties. Since the values were null, we dont store it and will act like it never existed. In some ways, it can be said that we do not track direct/organic traffic through our JS SDK web attribution unless the user always comes through directly (so the values for those properties are always none) or the user’s first few events came directly so the values were none only during those first few events.