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Find the number of users who churned shortly after performing a specific event

  • 17 November 2021
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I’m trying to figure out what percentage of our users churn shortly after performing a specific event.

Churn could mean never opened the app again, within X time of performing an event.

Thanks!

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Best answer by MikkoKarvonen 18 November 2021, 07:20

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The “shortly after” bit can be tricky, if you expect them to stick around for a bit and then churn out. But you could get started by using the Funnel chart from your key event to next Start Session or equivalent, and then creating a cohort of those users who did not convert. You can do this by clicking on the non-converted part of the second event bar and choosing Create cohort.

I hope this helps!

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