Does App Install numbers include non opt-in users?

I’m wondering if the App Install numbers on Amplitude include those who have not opted-in on iOS.

Find more posts tagged with

Accepted answers

Hello Abhi,

I’m going to take a wild guess here and say that they are included!
In Europe, the opt-outs data is very restricted but still collected (it is anonymised, some personal data are not collected at all etc…) in order to respect GDPR.

There are two ways you can check whether they are collected or not:

If you have a user property allowing you to track the opt-in/opt-out status of your users, group by your Install App event with the said property. If it shows only opt-in users, the opt-outs’ downloads are not collected.
You can cross your Amplitude App Install amount with the App Store amounts (if your application is downloadable there on iOS) as I believe the App Store collects it all. It’s pretty easy to find with a dev account on App Store Connect. If you find a similar or the exact same amount: the opt-outs’ download surely are collected.

However, I am not sure as I don’t use App Install 🤐 It’s a case of trial and error!

Have a nice day

All comments

Matrak

If you have a user property allowing you to track the opt-in/opt-out status of your users, group by your Install App event with the said property. If it shows only opt-in users, the opt-outs’ downloads are not collected.
You can cross your Amplitude App Install amount with the App Store amounts (if your application is downloadable there on iOS) as I believe the App Store collects it all. It’s pretty easy to find with a dev account on App Store Connect. If you find a similar or the exact same amount: the opt-outs’ download surely are collected.

However, I am not sure as I don’t use App Install 🤐 It’s a case of trial and error!

Have a nice day

Abhi Lamba

Thanks Matrak.

I checked on the App Store data and the amount there is 30-40% higher than what is reported on Amplitude. I guess that means Amplitude is not collecting app install data of opted-out users.

Esther Trapadoux

Abhi Lamba that’s right, if a customer sets optOut to true like this example, no events will be sent to Amplitude. So there is not a ready-to-use way to get the percent number.

However, one workaround is that, the customer could send an OptOut event once a user selected to be opt out. And then the customer can get the result based on that event.

Matrak appreciate you jumping in here 😊

Quick Links

Unanswered Questions

Auto Capture Configuration Option does not exist for the React Native SDK
Auto Capture is a very prominent feature for the Browser SDK and the Native SDK's i.e. the IOS and the Android SDKs. It allows us to capture the basic [Amplitude] events like Button clicks, Navigation to pages, Pages Viewed, etc. The project that I am currently working on already has a web version on which we use the…
Import data from one amplitude account to another
How do I transfer data from one amplitude account to another? It seems all the community chats about this have completely broken links. Easy to export, no way to import, very frustrating. :(
@amplitude/plugin-web-vitals-browser build fails on CRA v4 (react-scripts@4.0.3)
When using @amplitude/plugin-web-vitals-browser with Create React App v4 (react-scripts@4.0.3), the build fails with: ./node_modules/@amplitude/plugin-web-vitals-browser/node_modules/web-vitals/dist/web-vitals.js<br /><br />SyntaxError:…
Question about Amplitude Export API Data Delay
Hello, I'm using SpringBoot and Kotlin to integrate with the Amplitude Export API. The official Amplitude documentation (https://amplitude.com/docs/apis/analytics/export) states that "data is available to export at a minimum within 2 hours of when the servers received it." However, there's no clear information about the…
Retrieve via the API users based on a user property
Hello, Is there a way to make a query like: “Give me all the users that have the user property X equal to 10”, by using just any of the APIs, without making a cohort first through the Amplitude’s UI? Thank you!