Challenge: When creating funnel reports grouped by Loaded a Page events with a custom conversion events (like a form submission), I often run into this situation:
After loading a page, only 1 user out of 20 submitted a form, resulting in a 5% conversion rate. When compared to the average or median of other pages, a 5% conversion rate seems high performing. However, because the # of page loads were so low, this isn’t an accurate indication of a high-performing page.
This is especially challenging on dashboards that don’t show the actual totals of page loads/conversion events, meaning that there is no way to evaluate the 5% conversion rate without diving deeper.
Proposed Solution: Add a filtering option that can exclude events from a report that don’t meet a particular threshold.
For example, in this situation, I could exclude any Loaded a Page events that had a number of page loads less than 50, eliminating pages that are not actually high-performing.
