I am looking to track applications on my website that come from Google Search! To be clear, those are not paid ads, but instead people who find our website via a search on Google.
Today, I track UTM parameters via the JS SDK. It does a great job at capturing signups we get from UTM links we build for our affiliates program and from our social media pages.
However, Im stuck in how to track applications that I get from Google searches. I can’t “tell Google” to add an UTM to our website when people click on it. So how should I go about tracking that?
Best answer by belinda.chiuView original