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Amplitude is a CDP. As a CDP, Amplitude is responsible for ensuring it’s platform can consume multiple data sources to form an accurate picture of the customer. The primary function of the CDP is identity resolution for these various sources. There is a very common use case that I can’t seem to figure out with Amplitude.…
I love the way Amplitude deals with data governance! It makes so much sense to have a defined data tracking plan, and being able to make sure that all incoming events are a part of this plan. In our team, we use 3 environments, translating to 3 Amplitude projects - Dev, Staging, and Prod. I’d like to be able to “promote” a…
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