I’d love to be able to view paths of the marketing parameters, e.g., channels, utm_source, utm_medium, etc, etc.
As an example, for all users who complete a given event (say "complete a booking”) I'd like to see the path of channels engaged with in the user history leading up to that event (so it might be Paid Search > Organic Search > Direct > converted). This would be very powerful for our marketers to understand channel/ campaign paths leading to a conversion.
This example could of course be extended to allow pathing of any event properties’ or user properties’ values leading up to a chosen event. This would be super powerful with so many applications; just one additional example if this was possible for us would be to path our “park name” event property values to very easily see how a user browses through our many locations prior to a specific event.
