Hopefully I don’t sound like too much of a dummy with this question but here goes…
I'm experimenting with the Revenue LTV chart and I'm confused about at least one aspect.
If I create a 30-day Revenue LTV chart and set it to ARPPU mode, I end up with a slowly upward sloping line which is what I would expect but towards say day 27, it slopes down for a few days and then back up.
What would cause the LTV to go _down_? I would expect it to continue to slope up, even if at a very slow rate.
Any help interpreting this would be appreciated and if there’s just something fundamental about this I’m reading wrong, pointers towards any other resources would be great.
Thanks!
