How do I make a conversion over time chart by total events, not unique users?

A pm has been tracking conversion over time by looking at the standard conversion chart and copying the value into Google Sheets weekly. She's noticing a decline in conversion over the past few months.

I know there's a conversion over time and when I look at that trended daily, it looks like there is no decline. I suspect it's because the conversion over time is measured in unique users rather than total events like the version she's referencing.

Is there a way to better investigate this? I would expect there to be a way to see the trend over time using events [daily, weekly, etc.] unless I totally missed something.

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Amplitude_Admin

Hey there! Thanks for reaching out. Your message has created a ticket in Zendesk, ticket ID: 375252. One of our team members will be reaching out here with more information shortly.

Amplitude_Admin

Hi Kevin,

Thanks for writing in! I understand you're looking to replicate the "Counting by" _event totals_ view from a _Conversion_ chart in a _Conversion Over Time_ chart. Currently, there's no way to utilize the _event totals_ metric in a _Conversion Over Time_ Funnel Analysis chart, due to the intended use case of this particular chart type.

The intended purpose of a _Conversion Over Time_ chart in Amplitude is to show how conversion rates for **unique users** change across different time periods (e.g., daily, weekly, monthly). This focus on unique users allows you to:

- Track the percentage of new users entering the funnel and converting on each date, which helps identify trends and the impact of changes over time.
- Avoid double-counting the same user's repeated conversions within a single time bucket, ensuring that the analysis reflects user-level behavior rather than event frequency.

Counting by _event totals_ would not align with this purpose because it would aggregate all conversion events, including multiple conversions by the same user within each time period. This could obscure user-level trends, inflate conversion rates due to repeat activity by a subset of users, and make it harder to interpret changes in user behavior over time. The _Conversion Over Time_ chart is specifically designed to measure unique user conversion rates per time bucket, and does not support event totals for this reason.

I noticed you're on the _Growth_ plan, so if you'd like to discuss your particular use case in a private Support ticket, perhaps we can find a workaround to analyze exactly what you're looking for in a different Amplitude chart.

Otherwise, I hope you found this helpful! Please do not hesitate to reach out with any additional questions.

Cheers,
Leena

Kevin D

Hi Leena, noted. I will say just like for the default conversion chart, having the ability to choose between counting total events and by unique user would be helpful for different kinds of analyses. There are certain events where we'd not only be interested in the per user conversion rate, but also per entry into the funnel. Seeing both of these would actually help tell a fuller picture. Would love to see it in a future update!

Amplitude_Admin

Hi Kevin,

Thanks for writing back and highlighting the importance of being able to toggle between total event counts and unique user counts! I completely understand how this feature would support the evaluation of different analytical perspectives.

Being able to view conversion both per user and per funnel entry provides a more complete and nuanced understanding of user behavior. I’ve submitted a feature request on your behalf directly to our Product team so they can consider it for a future update. I appreciate you sharing your feedback!

If there's anything else I can help with, do let me know!

Best,
Leena

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