I have created cohort from the retention chart,
from the unbounded retention chart, from DAY1
I have created cohort of the ones who didn’t comeback .
However when I used persona chart to analyze the user behavior,
0.653% are in the 2nd week retentino, which doesn’t make any sense
because this cohort it self is for the ones who never came back.
I would like to know more what’s the missing point.
Best answer by jmagg
I will respond to you directly in a Support ticket.