Segment + Amplitude: Best Practices

  • 3 February 2021
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Frequently Asked Questions: 

Handy Resources: 

Note: for Segment Support: please contact your designated Segment Rep or Segment support (friends@segment.com

About the Author! 👋🏻 

My name’s Sam, Solutions Engineer @ Amplitude.

As a self-professed in-house Amplitude+Segment SME, I spend a TON of time troubleshooting, instrumenting, and debunking the inner workings of our dynamic partnership with Segment.

Over the past 4+ years as partners, we’ve experienced strong market pull for Segment and Amplitude, creating a deep base of mutual customers. 

Joint customers can also take any user-level data in Redshift, BigQuery, or Snowflake and push into Amplitude to enable deeper analysis.  By leveraging Segment, the TTV for a tool like Amplitude is reduced greatly and potential data silos are removed.


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