We are capturing UTM source when a user comes to the site and it is correctly displayed as a user property for all front end events in the funnel. We also have one server side event that is correctly tied to the user but seems to be missing the utm parameters. This is resulting in a broken funnel when we try to look at it by UTM source because the server side event is not reflecting the correct attribution (its ~the 3rd step in the funnel). Any idea how we can fix this issue?
Best answer by Derek_Wilson
Hi Tracy - Thank you for following up! The user properties at the top include all the relevant UTM parameters, however, down below for the event in question it does not show a user ID or UTM parameter. It looks like that could be the culprit. If we were accurately sending the user ID for the server side event we would likely see the UTM parameters present, correct?