GTM server & web tag template

  • 17 June 2021
  • 1 reply

Hi Amplitude team!
Do you plan to support GTM server & web with tag templates?
I guess GTM web is what we currently used, but, potentially, GTM server is very promising. Especially with complex deployment, involving apps and/or server2server integrations.
For now:

  1. I can’t control apps deployment directly;
  2. I can’t make server2server (HTTP API) integrations a bit easier/faster.

With GTM server, I get an additional layer under my control much cheaper than mParticle/Segment and without possible consent collisions. Though, it isn’t easy to work with, has a learning curve.


Best answer by sydney.koh 18 June 2021, 01:54

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Userlevel 5
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Hi Ilya,

Are you asking if you can send data via Google tag manager? You can send send us events with GTM we have this article would this current set up address your use case?: