Hey there, Amplitude community.
I'm trying to use Amplitude cohorts to create audiences on Facebook Ads Manager, but I'm getting a bad match.
The use here is for non logged users that doesn't have an account yet - so there's not much valuable data from them to get a good match (like Phone number + Email, which we use for logged users and gives us a match of +75%)
I'm curious to know if anyone could get a good match using the Device ID Datapoint as a good source of match with audiences? While discussing with the engineer team it seems that facebook actually use a different ID (FBID) to make this match, so it really seems like not a use case.
Anyone had success with build audiences with Amplitude's Device ID on Facebook? If so, what workaround were needed?
Appreciate any help in this topic!