Can I see funnel conversion rate from previous step & not initial step?

Antranik Andreh Kiloyan

I am creating a funnel & the conversion rate from step 1 to 2 is quite simple. But any step after the second it shows the conversion rate from the initial steps’ population. Can’t I see the conversion from the previous step?

Saish Redkar

Hey Antranik Andreh Kiloyan 

You are correct. The overall conversion rate shown in the chart is with reference to the first step’s population.

From what I know, the only way of looking at the conversion from previous step is to hover over the solid regions of the bar and locate the X% from previous step metric.

For the above demo chart, 73.8% is the conversion from previous step i.e step 2 and the overall conversion is shown as 14.4%

They also launched the Multiple Conversion over Time feature recently which could be useful.

Hope this helps.