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Insights Are Only As Good As Your Schema and Instrumentation
According to Saish Redkar, Senior Product Manager at DataRobot, “You can only get so much from Amplitude if you're tracking plan isn't designed well enough.” If you don’t nail that, then your insights will be limited. To overcome this, he has the following tips: “Spend time on the tracking plan, give it the love it…
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[Did you know?] You can now use pie charts in Event Segmentation
Amplitude users can now select pie charts as a visualization for most segmentation measures! (Note: You can have up to two segments in this visualization.) You can find more platform release highlights from September here:
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How to Simplify Cross-Device Event Tracking
If you’re wondering how to implement event tracking across devices, Anuj Sharma, Sr. Customer Success Architect at Amplitude, shares this reminder: “You'd have to use three different events if you were looking at iOS, web and Android, as compared to if you had a single event with an event property for platform. So…
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Event Tracking is Not Product Analytics
Implementing event tracking is a big, important step in your data analytics journey. But as Saish Redkar, Senior Product Manager at DataRobot, highlights - there’s more to it than that. “I've often seen that product analytics setups take a big pause after event tracking. I've tried to break down successful product…
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What is Data Governance?
If you’re wondering what does Data Governance really mean, Jennifer Rudin, Sr. Data Strategist at Amplitude offers up this explanation: “Data Governance is a lot of things. But essentially it's a way of setting up rules and processes to label, organize, safeguard, and ensure high quality and useful data. The goal is to…
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3 Ingredients to Data Governance Success
Anuj Sharma, Sr. Customer Success Architect at Amplitude, says there are 3 important areas to a Data Governance function: “One would be Education. Second would be Instrumentation and third would be Maintenance.” So you need to “Make sure you have enough documentation to educate your users, be it in terms of what your…
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To Track What Matters: Start with Why
When it comes to tracking, it can be tempting to track everything. But Thora Gudfinnsdottir, Product at Avo, recommends you don’t do that: “That's going to make you end up with a bunch of events that you'll never use and going to just inflate your volume and that's going to increase cost. You want to track what matters.”…
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Generic Vs. Specific Events
When thinking about whether to use a generic or specific event, Anuj Sharma, Sr. Customer Success Architect at Amplitude, says the important question to ask is, how critical is it to your user flow? “Is it a part of your critical user journey? If yes, you need that event individually. If no, and you just need to build a…
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Good Dashboards are GAS
Shoin Wolfe, Founder at Shoka Sonjuku, says that “good dashboards are GAS.” What does he mean by that? “So good dashboards are Governed Actionable Storytelling. Governed would mean that you have someone has to be in charge of the metric choice. The quality of each chart, the chart type is adjusted according to changing…
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4 Elements of a Good Event Name
What makes for a good event name? Thora Gudfinnsdottir, Product at Avo, says there are 4 key elements to consider: “The first one is the object-action structure. Usually event names consist of an object and consist of an action. It's like 'sign up completed', or 'game started'. Then we have the casing. Just pick one…